Taxi for Tenerife and Lanzarote via London
The Canary Islands government launched their latest tourist campaign in London at the World Travel Market at Canary Wharf’s ExCel Centre, and they grabbed a lot of attention. The showpiece event for the travel industry ran from November 9 to 12 and the Canary Islands were promoted as a whole from a huge 823 square metre stand that cost 430,000 euros.

There were 4 interactive themes to the display, Volcanic Experience, Wellness Delight, Family Welcome and Water Sports Experience. They must have made a good impression, because the organisers voted the stand the best at the show. It wasn’t just inside the hall that the Canary Islands were turning heads, several London taxis were covered in promotional pictures, and Herons Quay Bridge, an important landmark in Canary Wharf, displayed a 50 metre billboard.

There is a further boost to come next year when the British Travel Writers Association will hold their annual AGM in Tenerife during January. Around 100 influential journalists will attend, as they help to shape the trends for future holidays.















